About Theilen Design

Our Mission

Simplicity \Sim*plic"i*ty\, n. - Freedom from subtlety or abstruseness; clearness; as, the simplicity of a doctrine; the simplicity of an explanation or a demonstration.

Our mission for the client is to create designs that are pure + clean. We want your customers to find what they are looking for quickly. With that said, we also believe in giving the client what they want. We all have our own interpretations of how a design could represent an individual's concept. We are here to make sure our representation ultimately succeeds in making your vision a reality through digital & print media and beyond.

Theilen Design Projects have included:

  • Logos
  • Marketing materials
  • Product packaging
  • Product labels and hang tags
  • Photography, Product Shots, Stock Images
  • CD Labels
  • Book covers
  • Variety of web sites utilizing an increasing set of web design tools
  • Bids/Proposals for federal government and commercial entities

Erick's Bio

Erick Theilen, Principal and founder, began to shape his artistic personality at a very young age while growing up in his grandparents' art studio where his mother and "Grammy" were both instructors and his "Poppa" was a custom framer. Throughout his education, Erick continued to sharpen his skills with various classes including drafting, architectural drawing, Auto-CAD, mix medium art and design, screen design, and photography.

Making an overly practical decision, Erick pursued a business career right out of college. However, that career path never satisfied his need to release the creative energy brewing inside. His first introduction to designing web sites occurred in 1999 while working for a dot-com in San Francisco. After working for two different companies in the role of sales and marketing, including a role as the Marketing and Promotions Manager for a major sports nutrition company, Erick started his first, of a few, successful businesses in 2002.

His experiences at these other companies gave him a well rounded understanding of the requirements a company has for visual representations of their products. Erick was able to take this skill set and working on a very slim to non-existing budget designed all marketing materials for his new business. From brochures, print advertising art through web site design and production. Since that time he has expanded his design work to include clients beyond his own businesses. Erick began Theilen Design in 2003 at the request of a few clients involved with his fitness business to assist them with their logo, marketing materials and web design requirements. His favorite part of each new start-up has always been designing the company's look and feel and trying to be innovative with all the various pieces that make up the public face of the business. The designing of the logo, marketing materials and web sites, even the business cards were an experience worth savoring like a really good first date.

Erick holds the following Degrees:

  • AA - Liberal Arts - Santa Rosa Junior College
  • BA - English (Creative & Technical Writing) - Sonoma State University
  • In Progress - Interactive Media Design - Santa Rosa Junior College